Pacura Education is an independent brand dedicated to educating hairdressers and producing high-quality tools in Japanese workshops. It was founded by Kristof Pacura, the first creative director at Vidal Sassoon of Polish origin. Kristof’s philosophy centers on the balance between art and craftsmanship, where the precision of craftsmanship meets the creativity that resides within each individual.
A significant portion of Pacura Education’s work is documented through photoshoots. We have introduced a two-tone filter (navy and beige) as the brand’s primary colors to maintain visual consistency. This ensures that materials remain cohesive, regardless of the style of the photoshoots.
PRINTS & PACKAGING
Careful print and packaging design significantly enhances the brand’s visual consistency, contributing to recognition and trust among customers. Aesthetic and cohesive materials convey professionalism and a commitment to the quality of Pacura Education’s products and services.
TOOLS FOR ARTISTS
Precision and cutting quality are crucial for hairdressers. High-quality scissors provide accuracy and control over the hair-cutting process while maintaining sharpness for an extended period. In designing these scissors, our goal was to mark them for both left-handed and right-handed users while strategically placing the logo to strengthen brand recognition.
Pacura Education primarily focuses on educating conscious hairdressers. We have worked closely with Kristof to create a base and templates for educational materials. We have developed over 100 types of slides and graphics, greatly facilitating educational work and serving as marketing materials. These templates are available online and for printing.
Website serves as a central source of information about the brand. It houses details about the mission, brand history, and a rich gallery of photoshoots. Additionally, it provides access to a store where hairdressing enthusiasts can purchase high-quality products and tools. The website is an integral part of the brand’s communication strategy, offering comprehensive information and facilitating purchases, ultimately contributing to building loyalty and a positive image for Pacura Education.